Library’s Author Series Continues with Book about Airline Industry
The critical role that commercial aviation plays in our economy and daily lives is examined in a new book by University of Akron assistant professor of international business and marketing and best-selling author, Andrew R. Thomas. Dr. Thomas will discuss the book at the Hudson Library & Historical Society on Monday, February 27, 2012 at 7:00 p.m.
"Soft Landing: Airline Industry Strategy, Service, and Safety" examines and analyzes the past, present and future of the airline industry and its effects on consumers and the economy. "Air travel and aviation receive a disproportionate amount of news coverage in the popular press, not to mention chatter at cocktail parties and workplaces around the world," Thomas says. "And why not? Aviation represents a sector of the U.S economy, for example, exceeded in size only by the real estate, health care and automotive industries." The Air Transport Association of America's 2010 Economic Report says that commercial aviation is a major backbone of the modern American economy, driving $1.2 trillion in annual economic activity and 11 million well-paying American jobs. Aviation supports local economies and creates new markets at home and abroad. Communities from coast to coast depend heavily on access to the air transportation network for economic development.
The book gives airline passengers an idea of what’s ahead when it comes to airline service, security, and technology, but also illustrates how terrorists will become more innovative in continued attempts to destroy airplanes and airports.
Andrew R. Thomas, Ph.D. is a bestselling business author, whose books include "Aviation Insecurity: The New Challenges of Air Travel," "Air Rage: Crisis in the Skies, Aviation Security Management (3 volumes)," and "The Final Journey of the Saturn V." His book "The Distribution Trap" was awarded the Berry-American Marketing Association Prize for the Best Book of 2010. He is founding editor-in-chief of the Journal of Transportation Security, contributing editor at Industry Week and assistant professor of international business at The University of Akron.
There is no registration required for this free program. For more information, call 330.653.6658, x1010