Marketing your Big Idea

Hudson High School Business teacher Betty Banks-Burke wants her students and those in the Northeast Ohio
area to succeed.  She has successfully taught many winners of the “Scholarship of Entrepreneurial Engagement
Student Business Plan” competition.  “After our students enter their plans into local and regional competition,
nothing is done with the winning plans. Our students want to know how to bring their product to market!”

To that end, the Hudson Library & Historical Society and the Burton Morgan Foundation are sponsoring a
program to help students with product marketing on Thursday, October 8 at 7 p.m.  Guest speaker is Douglas R. Hausknecht, Ph.D. ,an Associate Professor of Marketing and Interim Chair of the Department of Marketing at
the University of Akron.

Dr. Hausknecht has also served as Interim Director of the Institute for Global Business and has authored articles
in the Journal of Consumer Research, Psychology and Marketing, the Journal of Consumer
Satisfaction/Dissatisfaction and Complaining Behavior, and the Journal of the Market Research Society.

Dr. Hausknecht has taught graduate courses including Strategic Marketing Management and Consumer Behavior.
Some of his undergraduate courses include International Marketing, Principles of Marketing, Buyer Behavior,
Promotional Campaigns, Marketing Research, Advertising, Essentials of Promotion.

This program is free to any high school student or high school teacher. No registration is required.
For more information call the Hudson Library Reference Desk at 330/653-6658 ext. 1010
or email askus@hudson.lib.oh.us